Our Story

Our story

PotteryDirect designs, produces, and sources high-quality ceramic flowerpots for the commercial greenhouse floriculture industry What began as a passion for ceramics has grown into a global operation with over 40 years of experience.

With offices in Europe, China, and North America, we serve customers in more than 25 countries. Our partners include plant growers, exporters, and wholesale distributors across the floriculture supply chain.

Production takes place in China, Portugal, and Germany, where we combine artisanal craftsmanship with modern manufacturing. We focus on delivering the right products at the right time – tailored to market demands in style, volume, and availability.

We deliver what works – for our clients, the supply chain, and today’s consumer.

PotteryDirect is your global partner in ceramics.

 

Showroom Experience Centre

Over the years, our showroom has gradually become an “experience center”, where we offer our customers the opportunity to create successful pot & plant combinations in an inspiring and motivating setting.

Here you can see our collection up close in an environment that invites you to make creative choices. In our showroom we give you the option to make your own pot-plant combinations. A place where you receive advice and inspiration.

A rich history of flower pots

1963
Throwing and glazing flower pots by hand

1965
Throwing and glazing flower pots by hand

1974
Electric oven with flower vases

1974
Warehouse at the Raam in Gouda

We are proud of our collaboration and continue to work together towards a flourishing future!

Manon Greeve, World of Orchids